Gentleman Jack Wrapped to Perfection

Jack Daniel’s asked up to develop a year round campaign that positioned Gentleman Jack as the perfect gift in-store and online to drive sales around 4 gifting occasions and promote bottle engraving. Wrapped to perfection was our answer. No corners cut. No detail overlooked. Always crafted from the heart. This approach takes the Gentleman Jack identity and transforms it into the full gifting package, complete with wrapping paper, tags, and other accessories. I was the lead art director on this and worked closely with our senior writer to bring this concept to life. We created a marketing toolkit consisting of custom gifting photography, online videos and a shopper marketing toolkit with ways to activate around each occasion.

Valentine’s Day

:06 Cutdowns

KEY VISUAL SYSTEM

Each pulse period leveraged a custom wrapping paper design and palette that was carried throughout each piece of communication.