Stephanie Falaschetti

YouTube Shorts

YouTube Shorts Drive-Thru

To bring to life the idea that YouTube Shorts are the snack sized version of your favorite YouTube videos, YouTube created a drive-thru experience and website for VidCon 2022 where you could snag exclusive snacks from your favorite creators. Each of the snacks were concepted and designed with the creator at the forefront bringing to life personal anecdotes, inside jokes and their overall vibe all within a snack. I was contracted by Google’s/YouTube’s Events + Experience team to help design creator snacks and worked on the 3 below.

Role —

Packaging Design

Select Press —

Brand New Under Consideration
The Die Line

Awards —

ADC Silver

 

Credits —

Creative Direction: Jack Colley, Thomas Manion
Art Direction & Design: Deborah Ho, Logan Kornhauser, Claudia Chagui
Design Lead: Kittaya Treseangrat
Design: Deborah Ho, Saint Urbain, Stephanie Falaschetti, Candy Brophy, Mathilde Vallée, Mat Voyce, Martina Galarza
Animation: Mat Voyce
Copywriting: Jack Colley, Lizzy Hopkinson, Emma Dou
Production: James Richardson, Sierra Woods, Carli Rosenfield, MAS Productions
Event Photography: Emmitt Burk
Snack Photography: Stephanie Gonot
Snack Photography Art Direction: Kittaya Treseangrat, Jessica Marak, Logan Kornhauser, Jack Colley
Prop Design: Liza Nelson

🔗 Miki Rai — Good Morning Besties Bar

 

🔗 Louie Castro — Chamoy SSStupidips

 

🔗 Sofie Dossi — Bendables

 

Full Snack Lineup

 

Event Images (where the snacks were available)