Jack Daniel’s Social Club No. 7

Jack Daniel’s asked us to create an identity for Social Club No. 7 which was supposed to be their version of a country club for industry folks from dive bars to high end cocktail bars. They didn’t want it to scream traditional Jack Daniel’s but have some anonymity to it to recruit new advocates as well as focus on the social side of the club. This is my stab at creating an identity for it.

Role —

Credits —

Primary Logo —

Secondary Logo —

Enamel pins designed in pairs so you can keep one and give one to the person you are nominating into the club —

Logo exploration —