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Milk Year in Review

 

MilkPEP Year in Review

We were asked to create a book that featured all of the work produced for the MilkPEP client in 2016. We punctuated the creative with interactive games including word searches, crossword puzzles and connect-the-dots that included key content from the marketing literature. All of the preceding creative from the Milk team had associated the color blue with milk. In order to change the color perception, we introduced a flesh-tone palette, which reinforced the unique source of dairy milk – the cow

Role —

Art Direction

Publication Design

Credits —

Creative Director: Ciara Pannachia

Senior AD: Lauren Lenart

Copywriter: Meg Indurti