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Milk Olympics

Art Direction 

 

Milk Life 2018 Winter Olympics 

While Milk Life is famously known for their "got milk?" ads, they are also really well known for their partnership with the Olympics. In preparation for the 2018 winter Olympics, they asked us to develop an in-store News America ad leading up to and running the duration of the Olympics. Our mission was to get Mom shoppers to add more milk to their baskets in-store. We did this by bringing back gold winning U.S. Olympian Kristi Yamaguchi and having messaging targeted directly to Moms who are buying milk for their children. I served as the Art Director on this and we worked with fashion and celebrity photographer, Walter Chin.

Role —

Art Direction

Design

Credits —

Creative Director: Jen Ludwig

Copywriter: Rebekka Federle

Photographer: Walter Chin

 
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On set photos —