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Farm to Glass

 

Milk Life

As consumers start to value healthy food choices, the farm-to-table aesthetic has become trendy. Knowing that milk has been farm fresh and naturally nutritious since day one, we positioned milk as the original farm-to-glass beverage. With simple farm cues, fresh copy, and homemade food pairings, we brought the farm to the dairy aisle. 

Role —

Design 

Art Direction

Credits —

Creative Director: Ciara Panacchia

Senior AD: Lauren Lenart

Copywriter: Meg Indurti

Photographer: Stephen Hamilton

 

In-store —

We brought the farm to the dairy aisle with clings at the dairy case that further enforced our farm to glass food culture message.